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ORGANIC SOCIAL

For organic social I've planned and delivered: content & community growth strategies, content productions and engagement focused activations. Some milestones I'm proud of are: 

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  • 70k followers in 12 days.

  • 5M Views in 24h 

  • 5% CTR to purchase

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  • 50% growth in 11 months.

  • 3M views in a brand new channel after 3 months of launch.

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  • 1-7K comments on each post

  • 60k monthly engagements 

  • In just 3 months, took channels to position #1 against all competitors.

193k VIEWS

547k VIEWS

191k VIEWS

6M VIEWS

400k VIEWS

90k VIEWS

770k VIEWS

300k VIEWS

80k COMMENTS

197k VIEWS

PODCAST PRODUCTIONS

PAID SOCIAL MEDIA 

Paid Media Platforms I've worked with : 

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For Paid Media, I've been in charge of ideating and executing video/static ads campaigns to bring down acquisition costs like for example this campaign that brought them down by 30% and achieved a  viewer retention by almost 100%, being a record for the company.

LIVE EVENTS & INFLUENCERS

I've also been in charge of managing Influencer & Content Creator Campaigns for organic & paid social, that came in hand with ideating and executing boutique live events to utilize for social content creation and raise awareness around a product's launch or the business itself. 

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DIGITAL MARKETING

My CRM experience not only includes punctual email, push and pop up campaigns, but also designing lifecycle campaigns to decrease churn rate and grow e-mail based communities aiming for a commercial impact.

I've managed different blogs throughout my career, not only in charge of writing but also strategizing as part of marketing campaigns and optimizing to improve SEO. 

My e-commerce experience lays not only on designing different on-site strategies like up-sell/cross-sell but I've also managed suppliers/partners, SEO/SEM campaigns, & client service teams.  

Regarding SEO/SEM  I've not only defined the strategy & managed google ads & merchant center campaigns, but I've also managed affiliate programs and link building campaigns/partners.

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